Diversity in business publications

The profile of business leader is rapidly changing around the world. Young women, with very little formal education, are building enterprises by adapting local tools to local needs — deploying solutions that in some cases can scale globally. This reality creates massive opportunities for business publications!

What do business insights mean to the teenage filmmaker who’s stringing discarded tools in her local township to deploy content that’s clocking record views on YouTube? What are the policy implications of a generation of emerging unemployable youth in economically excluded markets like Congo? What impact does the Keto diet (and new breakthroughs on its health benefits) have on industrial rice farmers in Thailand? What role does the entry-level civil servant who makes 6-figures in under-the-table deal making play in shaping the price of education?

These are the sort of questions that a creative DNA enables a new media business publication grapple with and rapidly generate and deliver insights to audiences. But creativity without radical diversity will only limit the ability to grow and change the world. Business publications need to increase diversity in their creative leadership and tackle accessibility challenges for underserved populations of business leaders around the world. This means: 1) expand the talent pool of creatives at publishing offices to include experimental and unconventional disciplines and backgrounds, and 2) evolve the profile of business audiences to capture the unexpected but influential crop of informal business leaders who exist outside of boardrooms in many EMEA markets.